Promotional Screen Industries
Promotional Screen Industries
Par:Paul Grainge,Catherine Johnson
Publié le 2015-03-27 par Routledge
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
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ID de livre de Promotional Screen Industries's Les livres sont 146sBwAAQBAJ, Livre écrit parPaul Grainge,Catherine Johnsonavec ETAG "5t2Xhz6u1Mw"
Livre publié par Routledge depuis 2015-03-27 avoir ISBNs, ISBN 13 Code est 9781317513728 et ISBN 10 Code est 131751372X
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Livre qui ont "226 Pages" est Imprimée à BOOK dans la catégorieSocial Science
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